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VERSACE is an Italian fashion design house founded by the late Gianni Versace and continued by other members of the VERSACE family after his death. Debuting with a line of women's wear in 1978, the company was an instant success. A men's line and the company's first boutique in Milan followed in that same year. Gianni Versace chose the Medusa symbol as his company's logo. The company's luxurious clothing and accesories are characterized by influences ranging from pop art to classical Greek and Roman architecture.VERSACE became a favorite amongst celebrities—Elton John was an early fan—and the house is unique among Italian fashion houses for its consistent use of celebrities in advertising campaigns. Celebrities who have at one time been the face of Versace include Madonna, Ashton Kutcher, Britney Spears and Halle Berry. Some credit VERSACE with contributing to the "supermodel" phenomenon of the 1990s when the company cast every top fashion model for its 1991/1992 Autumn and Winter runway show.